4/6/2023 0 Comments Twitter insights![]() And in order to accurately measure your progress, you need to get comfortable with Twitter Analytics. If you’re a marketer or small business owner, you too can use Twitter to reach more people and improve your brand's profile by using data to guide your Twitter strategy. But social media success isn’t just an art it’s also a science-and in order to crack the code, you’ve got to dig into your data. Jean-Charles was able to achieve that growth by staying relevant to her audience and keeping a close eye on her Twitter analytics. This is one of Yelitsa Jean-Charles’s viral tweets. Through Twitter, she tripled her mailing list, got new partnerships, generated organic leads, and contributed to the conversation around diversity in the toy aisle through hashtags like #RepresentationMatters. Since 2017, she's been using Twitter to build a brand rooted in authenticity and her personal story. Yelitsa Jean-Charlies is a good example of both, she's founder of Healthy Roots Dolls and she used Twitter to grow her brand and bring “the beauty of our diversity to the toy aisle.” We're longtime Twitter fans, it's been an amazing tool for building personal brands and helping small businesses grow. And even draw more users to your profile.This post was originally published on October 15, 2014, and we have just updated it with the latest information and screenshots of Twitter analytics. It can help you plan an effective Twitter content strategy that can keep your existing followers engaged. So, you can use this to identify content that resonated with your audience along with popular topics of discussion. Posting tweets in this time frame can increase the reach and engagement of your tweets.įollowersAnalysis also provides lists of most liked and retweeted tweets. And then it provides the time frame when most users are online. The best time to tweet metric analyzes the performance of your past tweets. ![]() That’s a whole lot of content, isn’t it? Moreover, if you do not post tweets when your users are online, it will be forever lost in the users’ endless timelines. On average Twitter users post around 5000 tweets every second. The average lifespan of a tweet is between 15-20 minutes. This can help you find the right influencer to promote your brand and expand your social media horizons. You can also further analyze the Twitter profiles and followers of these influencers. You can use this to identify influencers that engage with your brand. This audience insight will show you those followers who have a large following of their own. ![]() You can keep track of your audience with this metric and use the verified accounts to promote your brand. To have a trusted follower base, the percentage of verified accounts should be high, protected accounts low, and profiles with URLs high. And thirdly a profile with a URL is any account that has some link in its bio. Secondly, a protected account’s activities are hidden from those who do not follow it. Firstly, a verified account is blue ticked by Twitter, ensuring that it is an authentic account. Percentage of Verified, protected, and profiles with URL.In this way, you can improve your engagement metrics. Inactive followers will not benefit you in any way, and it’s better to remove them. If their last tweet was more than a year ago, then you can consider that profile as inactive. This Twitter audience insight tells you the time of your followers’ most recent tweet. Here are a few audience insights and their purposes: You can now use this data for your benefit. This tool performs analytical research and allows its users to download this data for further use. You can view stats for all your followers, following, and tweet data separately. What is FollowersAnalysisįollowersAnalysis is a Twitter analytics tool, which can provide comprehensive insights into any public Twitter account. A lot of Twitter analytics tools are available that can help you extract Twitter Audience Insights. And, so it happened.Īs a result, marketers are looking for alternatives that can provide the much needed insights. But, in January 2021, Twitter notified that they will discontinue the ‘Audience Insights’ at the end of the month. Twitter has been giving out all this statistical information without any charge to help brands/organizations grow. A marketer can plan a strategy to target potential customers with this data. A Brand will use this information to tussle with its competitors. An advertiser will need this data to conduct a successful product advertisement or campaign. Because Twitter audience insight could assist you with audience demographics, lifestyle, consumer behavior and more. It gave direct engagement insights of tweets among your audience. Twitter Audience Insights, introduced by Twitter in 2015, was like a treasure for marketers and advertisers.
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